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Ideas on AI and data

Practical guides, trends and behind-the-scenes from people who live and breathe artificial intelligence and data.

Claudeforce: What Salesforce's Biggest Bet Says About the Future of SoftwareBusiness
★ Featured

Claudeforce: What Salesforce's Biggest Bet Says About the Future of Software

Salesforce made Claude, Anthropic's model, the default reasoning engine of its entire ecosystem: CRM, Agentforce and Slack. We explain what was announced, why the company most exposed to AI decided to embrace it whole, and what changes for users.

6 min read·Sep 11, 2026
SaaSpocalypse: Why Wall Street Stopped Paying Up for Software (and What Changes for You)
Business

SaaSpocalypse: Why Wall Street Stopped Paying Up for Software (and What Changes for You)

US$ 1 trillion evaporated from software stocks in 2026 while the market stood still. The name traders gave it says it all: SaaSpocalypse. The mechanism behind it, the numbers for Salesforce, ServiceNow, Adobe and IBM, and what to do if you buy (or sell) software.

6 min read·Rafa Costa
Did AGI Arrive? What OpenAI's New Astra Is (and What It Is Not Yet)
Artificial Intelligence

Did AGI Arrive? What OpenAI's New Astra Is (and What It Is Not Yet)

OpenAI launched GPT-6 Astra and the company's president declared "the AGI era" open. Before believing (or laughing), it helps to understand the three acronyms that organize this conversation: ANI, AGI and ASI, and the ruler that matters more than the label.

7 min read·Rafa Costa
The 5 Things AI Cannot Do for You (That MIT Measured): The EPOCH Map
Career

The 5 Things AI Cannot Do for You (That MIT Measured): The EPOCH Map

Two MIT researchers measured, across all US occupations, the capabilities AI complements but does not replace. The result became a five-letter map, and a surprise: human-intensive work is growing, not shrinking.

6 min read·Rafa Costa
Stop Giving Your AI Orders: Teach It Once. What Skills Are and Why They Change the Game.
Productivity

Stop Giving Your AI Orders: Teach It Once. What Skills Are and Why They Change the Game.

A good prompt is lost by the next day. A skill is the how-we-do-it manual packaged for AI to run the same way every time. We explain the concept, give practical examples of what can be built, and show how your company starts.

6 min read·Rafa Costa
Your Services Firm Is Worth 6 for Every 1 of Software. AI Came for That Difference.
Business

Your Services Firm Is Worth 6 for Every 1 of Software. AI Came for That Difference.

Sequoia, the world's top venture fund, published the thesis: the next $1 trillion company will be software disguised as a services firm. What it means for accounting, insurance, legal and consulting, and where value can be defended.

6 min read·Rafa Costa
How Google's AI Decides Who Shows Up (and What We Did to Show Up)
Business

How Google's AI Decides Who Shows Up (and What We Did to Show Up)

Half of the sources cited by Google's AI answers are not even in the top 50 results. The rules changed. What Google says matters, what we found auditing our own blog, and a checklist for your company.

7 min read·Rafa Costa
Brazil Will Have One of the 10 Largest AI Supercomputers in the World. So What?
Artificial Intelligence

Brazil Will Have One of the 10 Largest AI Supercomputers in the World. So What?

R$ 2.3 billion, Nvidia in Rio Grande do Norte and Huawei in Rio de Janeiro. What an AI supercomputer is, why countries want their own, and what changes (or not) for your business and career.

6 min read·Rafa Costa
The AI Scissors: Why Average Wages Stall While AI-Skilled Pay Soars
Career

The AI Scissors: Why Average Wages Stall While AI-Skilled Pay Soars

Two studies seem to contradict each other: AI holds back wages in exposed occupations (6.7 points less) and pays 62% more to those who master the tool. Both are right. Understand the scissors and which side you are on.

6 min read·Rafa Costa
Your Second Brain: The AI That Remembers for You
Productivity

Your Second Brain: The AI That Remembers for You

Lost ideas, articles you never found again, cryptic notes. With AI, your notes become an external memory that answers questions. How to build your second brain in 3 levels, and what not to outsource.

5 min read·Rafa Costa
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